20th Century Fox / The Martian

20TH CENTURY FOX WANTED TO CREATE A UNIQUE Youtuber focussed activity TO PROMOTE THE LAUNCH OF THE MARTIAN and encourage cinema ticket sales. the plan was TO DELIVER A FULLY IMMERSIVE ‘INTERGALACTIC SURVIVAL’ EXPERIENCE to a selection of influencers from across europe, and the americas. WE utilised a professional film crew TO capture all the action, ENSURing THAT attendees WOULD BE PROVIDED WITH HIGH QUALITY CONTENT which would compliment their own and COULD be EDITed DOWN FOR RELEASE THROUGH THEIR CHANNELS.

 

 

the martian experiential marketing location
the martian experiential marketing brand
the martian experiential marketing filming

Working WITH THE NASA AFFILIATED MARS DESERT RESEARCH SOCIETY, we Designed AND Fabricated A 2 DAY ASTRONAUT SURVIVAL CAMP IN THE middle of the UTAH DESERT. sublime built a full production village INCLUDING FULL CATERING, film support and medical FACILITIES. THIS project INCLUDED complete LOGISTICAL ORCHESTRATION OF ALL CREW, SUPPLIERS AND GUESTS FROM ACROSS EUROPE, THE US AND LATIN AMERICA.

the martian experiential marketing stunt
the martian experiential marketing event
the martian experiential marketing campaign

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