SUBLIME PROVIDED SUPPORT IN SHOWCASING AMC NETWORKS KEY TELEVISION SERIES TO BT AND EE’S MOST PROMINENT SALES MANAGERS. AMC REQUIRED AN ENGAGING AND MULTI-FACETED STAND TO HIGHLIGHT KEY ASPECTS OF THEIR MOST POPULAR TV SHOWS.
SUBLIME BUILT A 14M X 14M STAND, ENCOMPASSING A CENTRAL CINEMA GRADE SCREENING room FOR AMC CONTENT, alongside BREAKOUT ROOMS FOR FIVE OF AMC’S MOST POPULAR SERIES. FOR EACH BREAKOUT SPACE WE CREATED AN IMMERSIVE EXPERIENCE THAT DREW ON iconic locations and themes FROM EACH SHOW. these INCLUDed science lessons in our BREAKING BAD ‘METH’ LABORATORY, A virus screening at the FEAR THE WALKING DEAD ‘INFECTION UNIT’ AND A MAD MEN ‘OLD FASHIONED’ COCKTAIL MAKING MASTERCLASS.
Undoubtedly the most popular attraction at the event, our stand welcomed literally thousands of BT & EE staff over the two days of the show, in addition to a number of very famous faces from BT sport!